"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." ~ Helen Keller

The Journey's Power

It has been said that at the end of each of our lives that which matters most becomes quite clear... 

...and that the things that had hurt us most, in reflection, we might see as our greatest gifts because of the learning they brought.

In other words, there is power in a journey understood.

As you contemplate your journey thus far in life with that lens, our founder wants to share a bit of her journey. What you learn may surprise you.

The best and the most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.
~ Helen Keller

The great thing in this world is not so much where you stand, as in what direction you are moving.

~Oliver Wendell Holmes

Happiness is not something you postpone for the future; it is something you design for the present. ~ Jim Rohn
I can't change the direction of the wind, but I can adjust my sails to always reach my destination.
~ Jimmy Dean

The Journey of Our Founder,

Cindy Sue Bezas, M.S.

Here are her words directly:

Howdy! I am so glad you are here. My story is a long one, so I will just share the highlights. 

As a little kid, I could not figure out if I mattered or not. After a series of cruel events in life, at school and in other places, I starting believing if I just kept quiet, I would attract zero attention. The quieter I could be, the safer I would be.

It wasn't rational, but it's what formed my early years. 

And while I did high school activities like being a representative at Girl's State, serving on student council, performing in show choirs...deep down inside I struggled to love me. 

I watched other girls. All I could think about was I wasn't pretty enough, I wasn't smooth enough in social graces, I wasn't smart enough. In fact, one person told me, "Good thing your head's screwed on...or you'd forget that too."

Flash forward some years to college. I still felt timid. It was hard for me to go to new places. And while it's true I added to my life fun things like performing on television, recording a piano CD, and speaking at various events, inside I felt I was a fake. I couldn't get over the self-hatred.

What could be good about me?

That feeling ran deep through my veins. I remember walking on my new college campus, asking for directions and feeling so apologetic for being alive. The feelings of self-doubt ran so deep that I let most things intimidate me. I'm surprised I survived those years!

What turned it around?

Many things. My faith in God was the biggest impact. Deep inside something told me to hang in there and to trust the "He don't make no junk" phrase that was popular a few years back. :) 

But did you know there are fantastic research groups now studying self-efficacy (another word for confidence)? And what they've found is stunning.


No-one should feel the way I did.

So I ask. Do you want to write a book? Then you should!

Do you want to be a speaker? Then you should!

Do you want more confidence in job interviews? I want that for you too!

There are myriads of ways that confidence brings out a person's ability for greatness. I've built my company on that kind of research and have packaged bold activities into courses that literally change lives. For example, did you know...

  • Posture increases or decreases the flow of confidence hormones (depending on how you sit or stand).

  • Practices of mindfulness and expressive gratitude increase the release of happiness hormones.

  • Narrative journaling shows profound ability to heal post-traumatic stress (usually called PTSD).

  • There are many others, and that is what my company prepares and delivers to awesome people around the world like you.

My college mind was famished to learn these researched details. As I've studied them, my life has opened up like never before.


My life now has changed.

I went for my bachelor's degree, with an emphasis in motivational speaking and training program development. My master's was in organizational learning and leadership, with an additional certificate in human resources. I'm now working for my doctorate in psychology, with an interest in resiliency studies.


What does confidence in action look like?

Imagine something you've been wanting to do for some time. What is it? What has held you back? I bet all those obstacles could melt away with specific actions designed for success.

I've used some of those, and now I've been published in books and articles. I've spoken across the nation, appeared as a mindset expert, and have shared the stage with famous, international speakers. I've started and owned three different business. I've coached people to success in many different realms.


And the list goes on. The researched actions I've studied actually work! Now when I stand in the presence of another person, I no longer feel apologetic for me, and I absolutely love them because I see their same potential for greatness! It's why I now coach others. Because each person holds the key to changing the world.

Know this. (And this is where some people get confused.) Greatness does not exist because of the things done. Greatness exists naturally within because of who we are in our core - great and noble. And yes, this is you too.

I started the Self Design AcademyTM because no-one should ever feel the depth of 

discouragement that I "owned" growing up. It took me forever to go for my dreams.

That's why I founded the Academy: to share research-based modalities, tools, techniques, and simple skills to help you just do what you've been dreaming about for so long. And our newsletter will keep you up to date.


The Academy will soon open the door the wonderful world of accelerated achievement! We will be announcing our newsletter soon, so you and your friends can be a part of the discounted Grand Opening offers!

So, we'd love to know. What are all the things you've dreamed of?


  • Have you wanted to write a book? Our new classes can help you with that.

  • Have you wanted to share a message with the world as a speaker but weren't sure how to get started? We can help you with that.

  • Have you wanted to start a business or perhaps the confidence to start a non-profit organization? You've found the right place.

  • Do you just want to stand in the midst of people and know what it feels like to feel confident? We especially can help with that.

We as a company exist to train people in robust dream accomplishment. We bring hope. We bring power. We teach movement into a bright future of great energy and success.

So, how wonderful to meet you here via these pages. Be a part of us. Invite our newsletter into your inbox. We offer lots of free surveys, polls, activities, and resources to life your day and strengthen communities through workshops and seminars. 

Thanks for reading. And if you'd like, pop in to say hello! Take THE ONE MINUTE SURVEY and let's start talking!